Marcelo Doffo shares his fascination with Ducati and the story of his search for the rare 1952 Ducati Cruiser.
Ducati was never originally dedicated to scooters, but twice in factory history they tried building a scooter. The first was revealed in January of 1952 at the Milan fair just to compete with the two biggest scooter companies in Italy: Vespa and Lambretta, and their dominant invasion of the market.
The development of the 1952 Cruiser was the first scooter for Ducati. The Cruiser boasted many innovations for that time. It was the very first scooter with a 4 stroke engine, over head valves, and an electric starter. Giovanni Fiori developed the engine, an automatic 3 speed transmission, in cooperation with the exotic car design firm, “Ghia.” The idea was to produce a product aimed at a special segment of the population, with superior characteristics and an unmistakable look.